Project Overview.
The Pendleburys was created as a digital home to showcase the ventures of Scott and Alex Pendlebury - a space to share their story, passions, and projects. What began as a simple showcase evolved into something far greater with the release of the first-ever Pendlebury wine, The Games-Record Holder Premium Pinot Noir. Created to commemorate Scott’s achievement as the Magpies’ game record holder. The wine quickly became a sought-after collector’s item and the start of a very exciting project.
Brand.
The Pendleburys
Scope.
Brand Identity
Logo Design
Website Design & Development
Copywriting
Packaging Design
Social Media
Live.
The Brief.
Our goal was to design and build a website that showcased The Pendlebury’s ventures in a way that felt personal and authentic – blending lifestyle storytelling with a refined, modern aesthetic. As the project evolved, so did the vision. With the launch of their first premium wine release, the site expanded to include full eCommerce functionality. A dedicated landing page for the limited-edition wine was created, capturing both the essence of the brand and the excitement surrounding Scott’s remarkable career milestones.
The Outcome.
The result was a sleek, high-performing website that brought The Pendleburys’ story to life while providing the perfect platform to launch the first ever limited-edition wine ‘The Games-Record Holder Premium Pinot Noir’. The first release sold out within 24 hours, with thousands of subscribers joining the database to stay updated on future drops. The wine’s success became the heart of the brand – leading to further sell-out releases and ultimately evolving into what is now known as Elite Estate Wine.
